Base·Note Data

Services & pricing · New York City

Clear scope. Clear price.

Every engagement is with me directly, not a junior team. Pick the one that fits where you are, or book a call and I'll tell you honestly which one makes sense.

For brands, agencies & measurement vendors

Measurement consult

$5001 hour

An hour with someone who has run measurement from the inside. Bring a specific question and get a straight answer from someone who managed a budget that scaled from $100M to $300M and decided which models, vendors and reports to trust.

  • Gut-check your measurement: whether your attribution, MMM or test results are telling you the truth
  • Plan a test or model: how to design an incrementality test, or whether you're ready for an MMM
  • Deck and pitch review: where a brand's analytics or finance lead will push back, and what to show instead
  • Vendor and tool advice: what to look for in a measurement partner or product, whether you're buying or building one

Send materials ahead and I'll review them before we talk. You'll get written notes afterward.

Book a consult
For brands

Measurement audit

$12,0002–3 weeks · fixed price

A full look at how your team measures marketing today and what to fix first, for teams that suspect their numbers aren't telling the whole story.

  • Review of your attribution, platform reporting, testing and any existing MMM
  • Assessment of the data underneath: spend, conversions and how reliably it all lands
  • Where your current numbers are likely over- or under-crediting channels
  • A prioritized roadmap: which tests to run, whether you need an MMM, and what to fix in the data
  • A readout with your marketing and finance leads
Book a 30-min intro call
For marketing & analytics teams

AI audit for marketing teams

$15,0003 weeks · fixed price

Find out where AI and automation would actually save your team time, and where it's hype. Built on work I've done like always-on Slack alerts for a fintech team spending $100M a year on marketing.

  • Map where your team's hours go each week and which work repeats
  • Review your stack: warehouse, BI, reporting and the AI tools you already pay for
  • Identify the highest-payback workflows to automate, like monitoring, recurring reporting and test planning
  • A prioritized build plan with effort, payback and what each one needs
  • A readout with your team leads
Book a 30-min intro call
For brands without a measurement lead

Fractional measurement lead

From $15,000per month · 20+ hours a week

Senior measurement leadership without the full-time headcount. I work as part of your team, at least 20 hours a week, owning measurement end to end.

  • Build and run your marketing mix model and incrementality testing program
  • Reconcile attribution, platform numbers and test results into one view
  • Budget allocation recommendations and readouts for marketing, finance and leadership
  • Mentor your analysts and set up processes they can run without me
Book a 30-min intro call
For agencies, teams & events

Training & speaking

Customquoted per engagement

Workshops that teach analysts to present data so clients, CMOs and CFOs act on it, plus talks and panels on marketing measurement. In person in New York City or virtual.

See talks and training formats

Common questions

FAQ

Which should I start with?

Most brands start with the measurement audit. It shows where your numbers stand and what's worth fixing, and it often makes clear whether you need an MMM, a testing program or ongoing help.

Can the audit lead into ongoing work?

Yes. Many teams use the audit roadmap to decide on a fractional engagement or a specific project, like building an MMM or running a geo test.

Do you work with companies outside New York?

Yes. I'm based in New York City and work with teams anywhere in the US, remotely or in person.

What if I need something not listed here?

Book a call. If it's measurement, analytics or AI for marketing teams, I'll tell you whether I can help and what it would cost.

Work with me

Not sure which fits?

Tell me what's not adding up. A 30-minute call is enough to figure out the right starting point.

Book a 30-min callEmail me